About Us

About Us

Fashion plays an important role in the journey to self-discovery. Choose a style, make it your own. You’re an individual, and you need fresh, feel-good pieces that let you totally own it. That’s why we work to make the latest trends affordable and available to anyone. Our mission is to make fashion everyone’s playground.

My Graceful Beauty  is the largest fast-fashion growth retailer in the nation.

Headquartered in Manhattan NY, we have over 1,100 stores in 48 states in shopping malls, outlets and strip centers. By working directly with the market, we can react instantly to produce new trends and must-have styles that don’t exist anywhere else.

We’re young, fun and fresh. We’re energetic and playful. We believe in changing things up while staying true to yourself. And we’re passionate about giving you a voice and the right to express yourself the way you want. It’s why we never stand still.

The freedom to be you is My Graceful Beauty.



My Graceful Beauty brands include Aerosoles (girls, womens shoes and accessories), Elegant Moments (Womens lingerie), Mac (Womens fragrance and beauty), Pleaser USA (guys’ shoes and accessories), (guys’ expanded apparel selection) Vivace Swim (Womens swimwear).

Our mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company, our commitment to customer service and in the products we sell. Our online store is designed to provide you with a safe and secure environment to browse our product catalog.